People are being urged to toast bread straight from the freezer in order to reduce unnecessary waste.

It’s always frustrating when you go to make yourself some toast, only to find that your bread has gone stale or worse, mouldy.

Approximately 24 million slices of bread are thrown away in the UK every day as a result of people not using their bread in time. However, there is a really simple fix to rectify this issue.

Love Food Hate Waste has launched the “Make Toast Not Waste” campaign, which aims to educate the nation about how they can keep their bread fresh for longer.

A recent consumer poll commissioned by Love Food Hate Waste of 1,000 adults in the UK discovered that 69 per cent of 18 to 34-year-olds throw bread away every single week, with one in four people confessing that they don’t know how to freeze bread.

According to previous research conducted by charity organisation Wrap, the amount of bread wasted by the nation could be drastically reduced if every person in the UK wasted three fewer slices of bread a week.

By toasting bread the moment it’s taken out of the freezer, you can ensure that you don’t run the risk of having to throw it out.

“Love Food Hate Waste’s latest campaign, ‘Make Toast Not Waste’ is looking to help people waste less bread as a whopping 24 million slices of bread are thrown away every day in the UK!” said Sarah Clayton, head of products and services at Wrap.

“Half of this waste is a result of people not getting around to using it in time.

“We can all do our bit to bin less bread by popping it in the freezer to keep it for much longer, and you can even use bread straight from the freezer to make toast, without needing to defrost it first.” 

Love Food Hate Waste has shared a number of tasty recipes on its website in the hope that they will inspire more people to be less wasteful.

The amount of garbage that is routinely thrown away in rubbish bins on a daily basis could have been recycled, a recent report revealed. 

According to Zero Waste Scotland, 670,000 tonnes of everyday household waste that accumulated over a year could have been processed using standard recycling services.

Sending rubbish to landfill can cost local authorities an estimate of £54m a year.


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